We, as humans, are also called the stewards of creation. We are regarded as the caretakers of all the natural things around us. Apart from the natural resources around us, animals are definitely included in our stewardship duties. After all, it’s our duty and responsibility to care of the animals, being the highest form of creation in the world. Sadly, many people nowadays neglect this noble duty of caring for the animals. This holds true to every nation in the world.
There’s Still Hope for the Animals
Yes, a lot of people neglect the welfare of animals. Some endlessly slaughter them, abuse pets, and care nothing about animal health and well-being. Luckily, some groups of concerned citizens still want to help these poor, neglected and abused animals. Animal welfare and advocacy groups start to increase in number in many nations across the globe. They provide a ray of hope for keeping animals safe and healthy. While they have the noble intention of saving animals from horrendous conditions, they are still challenged by many things.
Among these hurdles they struggle to overcome are: difference in methods of animal care, dwindling financial resources, lack of government support in some countries, and lack of public awareness about animal welfare.
What is Animal Welfare?
Lack of awareness is the hardest challenge that animal groups face, so they start off by letting the public know more about animals, pets and their welfare. What is animal welfare, anyway? The simplest definition of animal welfare is the holistic well-being of animals. It encompasses the general state of the animal and how it copes with the conditions of life. Their welfare is in excellent condition if they are safe, secured, healthy, comfortable, well-nourished with proper food, and are free from pain and distress.
Animal welfare is achieved by ensuring that the physical and mental needs of the animal are met, and all these are possible through various activities like veterinary health assistance, adequate shelter, proper nutrition, compassionate care and humane slaughter.
Some Principles in Animal Welfare
People who work closely with and for animals are the ones who initially see the lapses in animal care. They devise ways to keep animals healthy, safe, disease-free and comfortable. Different professions and organizations have anchored their animal welfare policy on some animal well-being principles known around the world. Universally, animals must be free from hunger, thirst, discomfort, disease, injury, pain, fear and distress.
They should also have the means to express their normal behavior. They should not be restricted to show their feelings naturally. And the age-old principle of mutual benefits between humans and animals also apply to animal welfare policies. Mutual benefit goes like this: If we, humans, care for animals in the right way, then the animals will provide for us abundantly in return.
How to Address Animal Welfare
Various groups caring for animals and pets strive to find ways to provide for adequate health and well-being of these animals. They address animal welfare through the provision of sufficient food, enough potable water, and adequate animal shelter. These groups are also dedicated to improve the health of the animals through regular animal veterinary check-ups. However, they can’t do this for long without some assistance from other entities.
Domesticated animals under their care are available for pet adoption by responsible pet owners. Animals that can’t be taken as pets are continuously cared for naturally. Continuous maintenance of animal needs is a serious matter, necessitating proper funding and conscientious funds use.
Spreading the Word about Animal Welfare
Promoting animal welfare is a major challenge faced by animal advocacy groups. To address this, they started utilizing the Internet as an effective means of reaching out to the society. Animal advocacy groups voice out various concerns like pet adoptions, fundraising campaigns and donation requests via the Internet. Now, many people are ready to respond to their animal welfare calls after reading about them online.
How Internet Marketing can Help in Animal Welfare Promotion
The Internet is home to a vast range of information. It is an effective medium in exchanging ideas and information across many people in the globe, thus, you can definitely utilize it to create public awareness about animal welfare. To use the Internet for information dissemination successfully, the animal welfare groups must create sites that are easily accessible by those who are online. Internet marketing methods like website enhancements and SEO can greatly help in this aspect.
The Role of SEO and SEO Companies
SEO, or search engine optimization, is the process of enhancing a website to make it fully visible to the online world. SEO is not just a matter of entering unique web content. It’s also matter of scientific principles, technicalities, and a dash of creativity in between. SEO is hard to do alone, especially if the group is too busy with their animal welfare projects; hence, there is a need for reputable SEO companies that will help produce top-notch websites. Companies like SEO Explode can create great websites that are easily searchable on top search engine platforms.
SEO Explode prides itself in providing affordable yet power-packed packages to suit every client’s website optimization needs. Here’s what they have to say about their services, as seen on their website: “We provide custom tailored campaigns, not predetermined “packages” that are generic, usually not effective and only drain your precious advertising dollars. Due to our flexibility we are able to accommodate most marketing budgets and at the same time are able to deliver a potent campaign that will take your website from nowhere to the top of the search results in a reasonable time frame.”
Companies like SEO Explode will surely be of help in making an animal welfare website known to all, and this translates to increased awareness of people in the noble work and ideals of animals & pets welfare.